Ana Meirelles

DIGITAL MARKETER

About Me

In 2013, I moved to Seoul from Montevideo, Uruguay - literally from the other side of the world - to complete my Master’s degree in Journalism & Communication. My graduate thesis focused on the effects of native content on consumer attitudes, which sparked my continued interest in digital marketing and content strategy.

I quickly adapted to life in Korea and embraced the opportunity to grow both personally and professionally. Since 2016, I’ve been working in online marketing, gaining hands-on experience across international markets, content planning, localization, and advertising.

One of my most impactful projects was leading Amazon marketing initiatives for Korean cosmetics brands, where I managed product detail page optimization, ad campaign strategy, and creative coordination. We continuously refined our approach to improve performance and connect with a broader audience.

I’m passionate about marketing, advertising, and social media communication, and I’m always eager to keep learning and explore new challenges.

Education

2014-2016

M.A.
KyungHee University

Master's degree in Journalism and Communication with a focus on Advertising, and a graduate thesis centered on audience behavior toward native advertising.

2006-2009

B.A.
Universidad de la República

Bachelor's degree in Journalism and Communication with a focus on Advertising, dedicating the final year to an intensive advertising workshop and hands-on campaign development.

Experience

Global Content Planning & Social Channel Operations
Digital Marketing @ KRAFTON

Led end-to-end content calendar management across channels
Coordinated social content rollout for a global game launch, adapting tone and format per platform
Aligned messaging across creative, devs, and publishing timelines

Cross-functional Campaign Execution & Creative Alignment
Digital/Brand Marketing @ KRAFTON

Collaborated with Dev and Creative teams to deliver milestone content (trailers, key art, community posts)
Managed planning and QA for localized marketing assets (multi-language), including SB copy and visual consistency
Proposed and implemented game testing flow to collect early player feedback and influence creative direction

Marketplace & Performance Marketing Strategy
Amazon Marketing @ PFD Co., Ltd

Oversaw sponsored brand and product campaigns using Amazon Marketing Services
Managed storefronts and A/B tested content for B2B and B2C audiences
Led cross-border coordination with global partners and executed multi-market launches

Case Studies

Social Management

Built and owned the global content calendar, coordinating asset delivery and publishing schedules across regional teams and creative vendors
Managed daily publishing operations and worked cross-functionally with different teams to ensure asset relevance
Integrated creator trend monitoring into the planning process to test visual hooks, short-form vs. long-form formats, and timing experiments across platforms

Campaign Execution

Used different tools and managed the full QA loop across multiple languages
Reviewed, adjusted, and sometimes rewrote creative copy to ensure platform alignment and brand tone consistency
Coordinated with regional teams for on-time delivery of localized assets across regions

Content Planning

Led content strategy and platform guidance for community posts shared across channels, collaborating with the dev team
Positioned content to highlight progress while inviting feedback
Set publishing timing and chose channels based on audience relevance and prior campaign benchmarks